“At breakfast, you are rested and refreshed, have not yet been hassled, and are full of new hopes and plans.” (German writer Heinrich Spoerl, 1887-1955)
Breakfast. It’s the most important meal of the day…
It is a great and simple truth: This is what happiness is. A steaming cup of coffee. The scent of freshly baked goods. Velvety butter. A selection of homemade jams and marmalades. Sunny side eggs. Or, rather, scrambled eggs with crisp fried bacon? Fresh-squeezed orange juice. Delicate ham. Thin slices of cheese. And a glass of prosecco. There’s nothing like a hearty, delicious breakfast or perfect late breakfast to start your day… at 8:00am or at 11:00am. Luckily, there are several restaurants throughout Innsbruck that understand this.
If you’re not sure where to go, use my guide to help find the best morning-eats places in Innsbruck — you’ll sense the bite-by-bite challenge of the meal that is both a simple comfort ritual and a culinary invitation to the day.
KAISER MAX – A Royal Feast at the Emperor
What you’re getting: The menu carries all the classics on a nicely creative morning menu – and the beautiful plates of food take their breakfast up a notch! All prix fixe menus come with a fresh-squeezed juice of your choice, either orange or carrot. Their specialty is obviously their decadent sweet waffles — fluffy, warm, and you can customize your waffle with toppings of your choice, including vanilla ice cream and fresh fruit.
Ambiance: The interior of this beautiful bar is stylish and minimalist in design; it is part of the above lying Design Apartments. The walls are adorned with portraits of Emperor Maximilian, who gave the place its name, and other members of Tirol-related aristocracy. Kaiser Max is a great first-thing-in-the-morning stop, but it’s also well known as a late-night stop (as its dazzling wine rack suggests).
Price: Starting at € 4.90 per person.
Why? This place has a luxe vibe and this is NOT your standard breakfast spot—it’s next-level stuff.
LUDWIG – Hamburgers for Breakfast?
What you’re getting: Don’t worry, Ludwig’s breakfast options do not include hamburgers. Instead, its breakfast menu includes delicious dishes like eggs with bacon, ham or spinach, oatmeal, muesli, toast, and beans & egg in the glass. Bread options range from brioche buns to whole meal toast bread, which tastes great. The spreads are awesome, especially the hummus. There are three kinds of fruit jam for choice. We opted for strawberry–prosecco and found it near impossible to resist. Everything from the fresh and delightful smoothies to the organic fare at Ludwig never fails to impress. Plus, the service is courteous and quick.
Price: Starting at € 3.50 per person, cappuccino is € 3.20.
Why? They bring in high-quality ingredients and have intriguing options. Some staples dazzle outright: The beans & egg in the glass are lovely to look at, and even better to eat ;-)
BAREFOOT – Life is a Beach
What you’re getting: Basically, you can choose between two different options: ‘Saltwater’ (hearty with rye bread) or ‘Fresh Water’ (croissant) for sweet tooths, including a hot beverage of your choice. Barefoot is the place to set up your own ideal breakfast — just the way you like it. To order extras, simply tick items on your menu sheet. And they serve up an enticing array of breakfast options, from fresh-squeezed smoothies over avocados and jams and marmalades to eggs cooked your way to name but a few…
Ambiance: Its gorgeous interior has a cosy feel to it with adorable decor that will make you feel like you’re right at home (like shelves stacked with books, some of which are available for sale). They are tropical-themed restaurants that will also make you feel like you’re dining on a beach. Barefoot has two outlets in Innsbruck, one is located at DEZ Shopping Mall above Indigo and the other is situated at Soulkitchen. Both locations are casual-contemporary and lively – and the seating is truly unique.
Price: Starting at € 5.90 per person; “extras” have to be extra paid.
Why? These spots offer the definition of high-quality indulgence on their menus. Every item is super delicious!
IMMERLAND – The Gem at Wiltener Platzl Square
What you’re getting: Fresh local ingredients are a priority at this lovely eatery, where the menu boasts hand-rolled white bread, whole meal bread, gluten-free bread, farmer’s ham, mountain cheese from Lechtal Valley, famer’s eggs cooked your way, fresh and daily changing spreads, fruit jams and marmalades, honey and avocado chocolate cream. Fresh fruit. And much more. A jug of water on the table rounds out the welcoming experience. To order, simply tick items on your menu sheet.
Ambiance: The pretty French Provincial decor with stunning vintage and antique pieces makes it the perfect spot for enjoying a delicious breakfast. It’s like being transformed to another world. Beautiful.
Price: The basic breakfast is € 5.80 per person and includes coffee or tea, bread, butter and one spread of your choice.
Why? Because the atmosphere is truly special. Everything here is made with love and dedication.
SOULKITCHEN Brunch Boulevard – Probably the Best Brunch in Town
What you’re getting: Their offer will expand your notions of breakfast. From fresh-squeezed fruit or vegetable juices of your choice, cheese specialties, Italian dry-cured ham, different types of salmon, muesli, eggs, donuts & pastries, various kinds of freshly baked bread, and a belt-testing array of hearty options. And yes, by belt-testing, I mean everything from Bavarian veal sausages over goulash soup to fresh, hand tossed pizza. The full service coffee bar makes drinks just the way you like them, from espresso over latte to cappuccino. Pro tip: snag a spot near the bar for frequent and free coffee refills. Included as well is a glass of prosecco (with strawberries) or a beer. Unfortunately, there is no free refill on these two…
Ambiance: The Soulkitchen has three open food courts so there are mostly no lines at the breakfast buffets. The Soulkitchen is a respite for those looking to catch up in airy, sun-soaked and contemporary environs. The outdoor patio is a cosy place. Keep the party vibes going with the DJ house-sound-fuelled brunch. There’s no walking to the buffet; instead, you will be shaking a leg.
Price: All-you-can-eat breakfast buffet € 27.90 per person, children under 12 € 13.90
Why? This spot does breakfast this damn good.
CAFE KATZUNG – Tradition at the Innsbruck Old Town District
What you’re getting: A la carte options and delicious spreads like the Athlete’s Breakfast or the Vitality Breakfast. You can buy everything else separately and there’s a large selection to choose from. If you like it sweet, there’s a lavish array of pastries and viennoiseries too.
Ambiance: Lovely, traditional café environment at the heart of the old town. Sit yourself in one of the bay windows to enjoy the best of what the place has to offer.
Price: Prix fixe menus range from € 9.00 to € 14.00 per person; “extras” have to be extra paid.
Why? They serve breakfast all day so you can satisfy your breakfast itch throughout the day, from 08:00am to midnight.
CAFE SAILER – Even Better than You’d Expect
What you’re getting: There’s something for every palate. The breakfast menu has a robust range of stomach-filling goodies, so breakfast here means you won’t be eating much for the rest of the day. The space is generous and bathed in light and the clientele includes business people working on their laptops and the casual chatter of regular diners as they’re greeted by staff. This breakfast spot might not look like much from the exterior, but sit down for a savoury meal and you’ll be won over by the contemporary interior design. There is a separate smoking and non-smoking area.
Price: Small Breakfast with bread and choice of coffee or tea € 4.90 per person, First Class Breakfast with salmon & prosecco € 15.40 per person.
Why? I love the stylish ambiance.
BERETTA by NALA – For People who Like to Get Up
What you’re getting: As the name suggests, “Beretta” serves “una colazione italiana”. But don’t worry, you’ll get much more than that usual Italian colazione (breakfast) of pastries, butter biscuits and sweet cornetti, the Italian take on the French croissant. At Beretta, they also serve parmigiano, mortadella, prosciutto crudo, scrambled eggs, spinach, carrots, beans, pancakes, piadine… the whole nine yards. Of course, there is a rich variety of pastries on offer, too. Honey homes with the comb. Fresh and delicious apple and pear juice comes on tap directly from Schmirntal Valley (well, I admit that’s not exactly Italy, but it’s close to the Italian border). For that caffeine boost, help yourself to a grande latte, espresso or cappuccino… as much as you need. What they don’t have is prosecco, so this is not exactly the place to start day-drinking. Vabbè… almeno per questa volta ;-)
Price: € 15.00 for hotel guests, € 18.00 per person (a small option, including a croissant, a cup of coffee and fruit is available at € 5.00 per person).
Why? It is oh so Italian, deliciously so! The design is glossy, modern and ‘different‘. Breakfast is always wonderful and served with a smile.
BÄCKER RUETZ – For Every Day
What you’re getting: Market-style eatery. You won’t find any breakfast innovations at this eatery chain, but you will find solid varieties of prix fixe menus, from the simple butter and jam Baker’s Breakfast to the no-bars-held option consisting of pretty much everything. And, what’s breakfast without coffee? Strongly recommended is the Baker’s Breakfast, which includes free and unlimited coffee refills for just € 5.70 per person. Coffee addicts like me are happy to linger over that never-empty coffee cup (although, if you want prosecco, you need to buy this separately… but as they say, you can’t have it all ;))
Ambiance: As a chain, there are now quite a few Ruetz outlets in Innsbruck. I especially like the branch on Maximilianstraße Street; it’s inviting, modern and very comfortable, and sitting in the large window in that particular outlet certainly comes with entertainment value.
Price: Cheap but delicious, starting from € 4.00 per person, coffee included.
Breakfast Hours: Mondays to Saturdays 07:00am – 7:00pm, Sundays & Holidays 08:00am – 5:00pm.
Why? It’s the perfect everyday choice that won’t break the bank.
THE PENZ HOTEL – Breakfast Above the Rooftops of Innsbruck
What you’re getting: Buffet-style. This breakfast spot offers an eclectic menu of everything from ham, cheese, butter, jams, marmalades, and muesli to more non-traditional morning fare like fish and seafood specialties and exotic fruits, such as pomegranates and prickly pears. Brunch comes with a glass of prosecco, plus the standard coffee and juice.
Ambiance: The Penz is a design hotel that offers gorgeous spaces where one can take in this stunning location, overlooking the rooftops of Innsbruck. The sunny rooftop terrace affords jaw-dropping views of Tirol’s beautiful capital.
Price: Starting at € 27 per person
Why? Because this eclectic breakfast buffet is in a class of its own!
MANNA – Delicatessen Café
What you’re getting: Manna puts an exciting international spin on standard breakfast fare, including an Oriental version with Mini Naas and hummus or a vegan option. Of course, they do have a standard Viennese breakfast, too. I opted for whole meal bread with a sunny-side up egg. And although the bread was no whole meal but black bread with sunflower seeds, it tasted great.
Ambiance: The dining room is located in a historic, listed building that is very long and narrow (4m x 30m). Daylight comes from above in the rear, where the ceiling is made of glass. It’s a bit dark inside nevertheless, but cosy and inviting. There is an outdoor patio onto Maria-Theresien-Straße, Innsbruck’s lively and pedestrianized main artery.
Price: Starting at € 4.50 per person.
Why? A meal at the Manna is the best way to start your shopping day off right.