Rebekka Ruétz brings Tirol to the Berlin Fashion Week

Designer Rebekka Ruétz and model Larissa Marold on the runway after her show, photo: Frazer Harrison/Getty Images

Last Wednesday, Tirol born fashion designer Rebekka Ruétz presented her new Autumn/Winter collection during the Berlin Fashion Week. Titled “So close, so far”, the captivating collection draws inspiration from the wonderful countryside of Tirol — and is an amazing declaration of love to her home country.

What do Arlberg’s summit of Patteriol, time weathered timber shingles from a log cabin at Innsbruck’s lofty Nordkette Range, snowy woods in the environs of Igls and stunning winter scenery dotted by sun-bleached timber barns have in common? These four motifs were all on the catwalk during Rebekka Ruétz’ runway show last week. Her cutting edge couture captivates with a unique mix of materials, feminine cuts, handmade statement belts — and bespoke prints. The silhouettes play with cinched waists, curvy hips and long sweeping skirts. What makes this collection stand out is the cool photo prints in shades of black, graphite, cloud grey, dirty white and icy blue.

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Home, Sweet Home

“Sometimes you need to leave to find out what you have at home”, writes Rebekka in her new collection’s lookbook. After finishing her studies, she gained experience abroad before returning to Tirol in 2010. She founded her very own fashion label and meets the world of fashion design with an incomparable point of view. She took a fast — and steep — road to success, almost as steep as the trails leading to Tirol’s highest peaks. In 2011, Rebekka Ruétz presented her collection at the Berlin Fashion Week for the first time; and each year she returns to stage with her new collections. She finds inspiration for her designs in nature, in the solitude of Tirol’s lofty mountains. “Big cities are thrilling and enlightening; yet, it is quiet corners of the globe that entice me to be creative”, says Rebekka. That’s why today she works in her own atelier in the outskirts of Innsbruck, on a quiet road in an industrial area. To feed her imagination and to find inspiration, she gets out bagging a peak or taking a walk through snowy meadows.

Rebekka Ruétz “So close, so far” collection will be available online and in selected stores, including the Tirol Shop in Innsbruck, by August 2016.



Dazzling lights and beautiful cityscapes: Ines Mayerl loves the exciting, fast-paced big city life. But no matter how far she may travel, she always returns home to escape to the mountains, to discover stylish, new cafés in Innsbruck and to hit the slopes.

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