The Snow Whisperers
What will the snow be like this year? This is the question on everyone’s lips in Tirol as winter approaches. Finding an answer is often complicated. We set out in search of clues –indoors and outdoors.
11 min. Reading time
22 Facts about snow
Everyone knows what snow looks like. But did you know that it can scream, is actually black and has become an art genre in its own right? Snow is a fascinating thing. Wherever it falls, snow changes the landscape and the environment – but snow itself is also very changeable. We humans have been fascinated by…
8 min. Reading time
A Day in the Life of a Ski Instructor – A Photo Story
More than 7,000 snow sports instructors teach 700,000 students at 300 ski schools all over Tirol each winter. We talked to Sebastian Kahn, an instructor working with “Red Devils Kitzbühel” Ski School. He and his fellow instructors gave us an insight into a day in the life of a ski instructor.
6 min. Reading time
7 Ski Instructor Myths Debunked
Is the ski instructor uniform really a chick magnet and do they actually party all the time? Does the envious or negative imagery that the job title conjures-up have any grounding in reality? We conducted methodical fieldwork to debunk some of the most common myths.
4 min. Reading time1 by 1
