Reducing CO2 emissions and refraining from using any artificial fertilisers or pesticides. One of the youngest hoteliers in Tirol is committed to serving sustainably-grown produce from his own farm.
3 min. Reading time
Is it really possible to build and run an ecologically friendly five-star hotel with over 100 beds? The Naturhotel Waldklause in the Ötztal Valley set itself this challenge – and was a pioneering success. We find out how the Auer family turned vision into reality.
10 min. Reading time
Every holiday begins with a journey to the destination. Tirol is home to a plethora of initiatives, projects and concepts aimed at encouraging locals and visitors alike to go green and embrace eco-friendly transport. We have taken a closer look at a number of these ideas, from flat rate tickets for public transport to tiny…
8 min. Reading time
When you book a room at Trinserhof, you’re in for a hotel experience like no other. While it may sound like a bit of a contradiction, it’s a little bit traditional (obviously), a little bit rustic, with a hint of modern, and infused with an heirloom and handmade look, created with great attention to detail…
5 min. Reading time
Ursula and Marek Drasny, the owners of a 500-year-old house in Hall in Tirol have turned a costly burden into a moneymaking business by opening up to overnight guests. What is involved when you convert your historic house into a boutique hotel? Does it take courage or ingenuousness to reach for dreams?
5 min. Reading time
Wearing a pair of grey Converse sneakers, blue pants and pink shirt, Peter Geiger welcomes us to his company in Schwaz. A quite surprisingly casual look for the CEO of a global fashion company. Developing a new fashion concept, his great-grandmother founded the company in Schwaz in 1906. A company that was to change the…
6 min. Reading time
Tirol sheep wool is high in demand right now. Read on to find out why and what the Tirol Mountain Rescue has got to do with it… and the reason why I desperately need a new winter jacket.
4 min. Reading time
A small, family-run business situated in a small village in Tirol’s Außerfern Region, ROLF Spectacles produces hand-made, lightweight wooden and stone eyeglass frames. With loving attention to detail and bold use of innovative techniques, ROLF makes each frame a unique, one-of-a-kind piece of eyewear—and the self-confident company keeps winning awards, such as the highly coveted…
6 min. Reading time
The positive characteristics of the wood known as “Zirbe”, Austrian stone pine, Arolla pine or just stone pine, have been valued and used in Tirol for centuries. Three Tirol-based companies enable the traditionally rustic high Alpine timber to make the move into today’s modern interiors—in the form of translucent lampshades, wooden ventilation systems and award-winning…
9 min. Reading time